digital marketing manager

We are seeking a driven and enthusiastic digital marketing professional who is keen to make a societal impact. If you have a strong interest in seeing the communities that we inhabit stay interesting and unique, shop at independents and have demonstrated digital marketing experience, we would love to hear from you.

about xplore.

xplore is a discovery app designed to help independent businesses thrive. To empower them to grow, connect and collaborate. To build self-sustaining neighbourhoods, towns and cities with a distinct sense of place.

xplore helps app users discover independently owned local stores, coffee shops and services.  xplore enables users to connect in a meaningful way with their favourite independents, pay through the app, join their loyalty scheme and be the first to hear of events and offers.

xplore empowers independently owned businesses to grow – features include easy digital payment system and loyalty scheme, event promotion and real time communication with customers all in one neat place

xplore helps local communities to thrive by enabling users and businesses to connect more deeply so that business flourish and neighbourhoods, high streets, towns and cities stay unique and remain interesting.

the culture.

With innovation at the heart of xplore, we are constantly evolving new app features to support our vision of a world of thriving local communities driven by localism.  Our mission to empower independent businesses to grow and enable users to drive societal change is an ambitious one.  As a tech start-up and as part of a small team, proactivity, agility and enthusiasm are key attributes that we will be looking for in a successful candidate.‍

the role.

You will play a key role in supporting the small and nimble team to deliver engaging marketing communications to external audiences, whilst also supporting the amplification of brand messages in line with xplore’s growth strategy.

The role covers a broad range of duties and applicants should demonstrate and evidence skills in digital marketing across a range of channels (social, website, email) and have experience in running email marketing programs and integrated digital marketing campaigns. Campaign measurement and reporting will be key.

Initially focus will be on driving member subscriptions in Bath and the Southwest, and encouraging users to download and activate the xplore app, xplore becoming part of their  daily routine. 

the mindset.

Being an xplorer is about being part of a revolution that drives societal change. Our ideal user would use xplore to pay for their morning coffee, to order and collect their weekly groceries from their high street, to send a Community Gift Card as a birthday present to a friend and use xplore to discover, book and enjoy unique, pop-up event hosted by a collaborative of local independent businesses. Being an xplorer is an active lifestyle choice.

role overview.

The website will be developed as a key marketing communications channel, with content being regularly uploaded and SEO optimised. This library of content will support users, inform members and become a valuable resource for independent business owners.  Content will be amplified through strategic use of social media, regular e-mail newsletters to both members and users and considered digital PR to build brand momentum. Integrated marketing campaigns will be delivered on and offline to drive brand awareness, drive member subscriptions and onboard users.  

role details.

Website marketing

• ensure regular written campaign and brand content is uploaded to the website and optimised for SEO
• look for opportunities to build external and internal website links to ensure content is well used and relevant to search enquiries
• look for opportunity to develop backlinks from other sites to help increase domain authority and establish xplorelocal.com as the leading resource for independent businesses
• help develop the campaign tracking protocol so that campaign effectiveness can be tracked across all media

Content marketing

• help create and execute a multi-channel content plan that will drive awareness and engagement with independent businesses and app users across target towns and cities in line with growth plans. 
• work across campaigns to ensure that marketing communications are appropriately supported with digital assets and that those assets are digitally optimised to help meet campaign objectives 
• organise and managing the internal library of digital assets, to ensure the wider marketing team and media partners have relevant access to assets to ensure brand codes are upheld. 

Campaign management

• be involved in briefing meetings where campaigns and work with team colleagues to ensure the appropriate creative, print, digital assets are delegated and delivered on time to achieve campaign deadlines
• ensure the digital communications are optimised and well executed to help meet campaign objectives.
  

Social media & email marketing

• create and amplify content on social media channels in line with agreed content plan 
• set up and implement social media scheduling platform 
• social media engagement across all platforms to help grow audiences in line with the marketing plan
• write content for email, Linked in posts and social media captions in line with content plan

Reporting

• gather post campaign data and report digital marketing success
• share regular digital marketing insights with the wider team following training or self-guided learning to enable team growth.
  

• be a strong brand ambassador for xplore 
• manage and prioritise a fluctuating workload in a busy work environment 
• confident and strong relationship builder
• proactive, agile and enthusiastic learner
• degree level with at least 2 years demonstrated industry experience in digital marketing
• use your digital marketing knowledge to identify opportunities to generate excellent project outcomes in meeting campaign objectives