🌍 Head of Community Growth

As Head of Community Growth, your mission is to lead our expansion into new communities across the UK and Europe, igniting local movements of Certified Independents—and the people who support them.

You will report directly to the CEO but work cross-functionally with marketing, operations, product, and local ambassadors. You’ll own and scale our Ambassador Programme, creating a community of grassroots champions who help bring Xplore to life in their towns and cities.

This is not a corporate growth job. It’s about building relationships, sparking community pride, and designing repeatable playbooks that inspire people to do different.

Full-time | Remote (UK & Europe) | Reports to: CEO
Location: Flexible, but frequent travel to launch cities/towns expected.

Responsibilities

• Lead and scale Xplore’s community growth strategy across towns, cities, and regions.
• Design and deliver repeatable community launch playbooks with local activation plans and events.
• Recruit, train, and support Xplore Ambassadors—local leaders passionate about putting their communities on the map.
• Drive the sign-up and certification of independent businesses in each community.
• Maintain strong, long-term relationships with Certified Independents and ensure they feel part of something bigger.
• Collaborate with our CEO and marketing team to tell local stories through content, events, and campaigns.
• Help measure success by monitoring engagement, adoption, and retention metrics across communities.
• Champion a culture of trust, creativity, accountability, and local-first thinking.

You’ll Thrive in This Role If You Are...

• A community builder at heart—you get energy from connecting with people and bringing them together.
• A natural leader and communicator—comfortable managing teams, hosting events, and inspiring others to take action.
• Experienced in community engagement, partnerships, or grassroots campaigns (ideally in startups, NGOs, or local orgs).
• Organised and strategic—able to build systems and processes that scale across multiple regions.
• Happy to travel often, get stuck in on the ground, and represent Xplore with passion.
• Aligned with our values and driven by purpose, not just performance.

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