Head of Communications & Marketing

Join us on an exciting mission to create a more local world! We're seeking a visionary and dynamic individual to lead our vibrant marketing team as the Head of Communications and Marketing.

In this role, you'll unleash your creative genius and collaborate closely with our growth and product teams to deliver extraordinary and captivating communications to our invaluable businesses and members. Our community's heartbeat lies within these independent businesses and the incredible individuals who embrace them. By joining us, you'll be at the forefront of changing the very fabric of local economies and infusing our communities with vibrant energy.

As the Head of Marketing, you'll leverage your wealth of experience to foster enduring relationships with our businesses and users. You'll dazzle them with innovative, out-of-the-box communications that highlight the countless benefits of xplore, while nurturing trust, building symbiotic relationships, and adding immeasurable value to both xplore and our community. With your strategic approach, you'll subtly influence behavior, inspiring positive actions that propel us toward our shared goals.

Reporting directly to our CEO, you'll thrive in our dynamic startup environment, demonstrating unwavering confidence and adaptability. As a key player in our team, you'll be dedicated to the growth and development of your colleagues, fostering a collaborative and empowering atmosphere.

During the interview process, we'll invite you to showcase your marketing prowess by presenting what you would do doing your first 30 days. These task will not only provide insights into the role's requirements but also set you up for a triumphant start upon joining our team.

Are you ready to make a meaningful impact, unleash your creativity, and shape the future of our local economies? Apply today and join us on this incredible adventure!

Key facts:

  • JOB TITLE: Head of Comms & Marketing                              
  • LOCATION: Bath HQ with WFH when required     
  • CONTRACT TYPE: Permanent
  • SALARY: £60,000-£70,000 (subject to experience) per annum
  • RESPONSIBLE FOR: Community engagement and retention
  • KEY STAKEHOLDERS:  All internal departments, partners, businesses and users

What the job involves:

  • Overseeing all of our business and member acquisition, activation, engagement and retention efforts, ensuring we are optimising our community to hit aggressive KPI’s
  • Communicating with businesses and members to keep them engaged with developments, new products and general news
  • Working with the product team to optimise features and educating users to further optimise engagement and activity
  • Owning the numbers: You will understand what’s happening with the business by implementing goals and producing the data required to measure performance against them. You’ll set, agree and own engagement budget to keep your goals on track and share all of this understanding and insight reflexively in regular reporting with the entire team
  • You’ll also grow xplore by:
  • Overseeing content to establish formidable organic growth and super motivated customers by developing a community, distributing consistently high quality content, and building  a strong presence across key channels (SM, in-app CMS. emails)
  • Creating engaging campaigns focusing on improving engagement of cohorts
  • Planning and executing of community events

Background required

  • Passionate about independent businesses and use them wherever possible (If you’re an avid Amazon user you won’t enjoy working at xplore)
  • Startups and marketing should definitely be your thing
  • You recognise how powerful building an active and impassioned community can be to this role
  • You have experience growing an active community using data and producing highly focused marketing campaigns across various channel
  • You’re comfortable making key decisions based on experiences and data you’ve produce
  • Strong and creative EMAIL MARKETING background, with a passion for inspiring not just click throughs, but community

Personal characteristics

  • Self-motivated, self-starter, good follow-through, and able to meet deadlines
  • Problem solve and trouble shoot skills
  • Ability to work in an agile way


Flexible working hours

  • We trust you to work enough hours to do your job well, at times that suit you and your team
  • If you’re in a key account management or customer services role or you’ll need to respect the core working hours of the day to keep our partners and customers needs first


  • Your manager reviews your salary every 24 months as a matter of course
  • However, proactive pay increases will be implemented to reflect growing responsibilities

Working from home

  • As a start-up we belive in-person collaboration is key to our longer term success. However, as long as you have a good internet connection and a private, quiet space which allows you to do your best work there is flexibility to work from home.


  • 25 days’ holiday a year, plus bank holidays - please use them all!
  • You do have the option to opt out of bank holidays and take 32 days’ holiday whenever you like (Customer service teams get 32 days and are scheduled to work bank holidays, but can still request annual leave if you’d like)


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